Route selection determines income. Busy urban routes such as CBD–Rongai, CBD–Githurai, and CBD–Kawangware guarantee constant passengers, though competition is high. Rural routes offer less traffic but more challenges, including poor roads and unpredictable demand. New operators should conduct route surveys to analyze peak hours, fares, police checkpoints, and existing fleet saturation. Joining a Sacco early offers access to routes, legal operation, and security. The right route should balance demand, fuel consumption, and vehicle wear. Choosing wisely means faster business growth.